Category Archives: marketing

Know Thy Customer: When to Use Cohort Analysis versus Customer Segmentation

The marketer’s core responsibility is to know thy customer. Who is this person buying this thing I’m selling? Can I get them to buy it again? Are there other people like this person out in the world who might also

Know Thy Customer: When to Use Cohort Analysis versus Customer Segmentation

The marketer’s core responsibility is to know thy customer. Who is this person buying this thing I’m selling? Can I get them to buy it again? Are there other people like this person out in the world who might also